Logo
The Bazeport logo contains two parts; the logotype and a logo element. These two should never be put side by side as one unit, but may appear on the same surface separately. They are the main identifiers of the brand, and the logo element is the source of further illustrative patterns and graphics which are important carriers of the brand identity.
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Logotype
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Logo element
Logotype
The logotype consists of a mixture of sharp and rounded shapes. The font is a modern sans serif, which gives associations to tech, but still has a friendly appearance.
The logotype should always be presented in a way that maintains a high degree of readability. Keep the contrast to its background high and make sure the size is approperiate. The minimum width of the logotype is 35 mm or 100 px. The minimum clear space for the logotype is set to be the width of the ‘b’. If possible let the logotype be surrounded by more air.
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The logotype should only be displayed in dark blue, orange, black and white. Use rather dark blue than black whenever possible. Land-based can be displayed in dark green and orange.