Logo element
The logo element contains of two curved lines with a straight line at centre. They each symbolize important aspects of the Bazeport core, here listed from the top;
Ocean solutions – Waves
Land solutions – Land
Information and education – Building bridges
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The logo element
The base of the logo element is flexible and is also used illustratively in patterns throughout the communication. There are a few set patterns to mainly be used, these are on a separate subpage in the menu.
Curves from the logo element can be implemented in layouts, e.g. using a curved edge of a background shape rather than a straight line. This goes for both horizontal and vertical layouts.
The logotype, the logo element and patterns should only be displayed in the brand colours in addition to black and white. Preferrably brand-blue rather than black where possible.
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The minimum clear space around the logo element is set to be 2/3 of the height of the logo element.
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Parts of the logo symbol can be used decoratively in the layout. Here displayed using half a bow behind the screen and using the curve as the edge of a background shape.
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While the logotype should always be displayed with a high level of readability, the logo element may be used decoratively and with a lower contrast to its background.
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