Pattern
The Bazeport patterns consist of the same graphic shapes as the logo element, this to create coherence throughout the brand. While being decorative, the patterns are an identifyer of the brand alongside the logotype and logo element.
There are currently four main patterns, though more variations can be developed if/when needed. The patterns can stand alone as decorative elements or be displayed over images. They can be used playfully or more structured, depending on the context.
It is allowed to use parts of a pattern if it is beneficial of the format being designed.
The patterns should only be displayed in the brand colours in addition to black and white. Preferably use brand-blue rather than black where possible.
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The four main patterns.
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Coloured patterns working well on dark blue.
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Coloured patterns working well on orange.
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Coloured patterns working well on medium blue.
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Coloured patterns working well on bright blue.
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Coloured patterns working well on dark green. These colour combinations are only for the land-based market segment.
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Coloured patterns working well on light green. These colour combinations are only for the land-based market segment.
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The pattern may also contain more colours of the colour palette.
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The pattern can be used and recognised across most media and surfaces.